Probabilistic methods for financial and marketing informatics /
Détails physiques : 1 online resource (viii, 413 pages) : illustrations. ISBN :9780123704771; 0123704774; 9780080555676 (electronic bk.); 0080555675 (electronic bk.).
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Bayesian statistical decision theory
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Data processing.
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Marketing
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Statistical methods.
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Information technology.
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Finances
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Méthodes statistiques.
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Statistique bayésienne
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Informatique.
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Marketing
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Méthodes statistiques.
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Technologie de l'information.
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BUSINESS & ECONOMICS
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Finance.
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Electronic books.
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Electronic books.
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Finance / Statistical methods.
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Bayesian statistical decision theory / Data processing.
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Marketing / Statistical methods.
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Information technology.
Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices.
Includes bibliographical references (p. 397-408) and index.
Description based on print version record.
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