Bibliothèque de L'IMIST/CNRST

A different kind of business book—pithy and provocative, this is an entertaining exposé of the business world, probing into what really goes on inside business today. It examines the people that run companies—CEOs, managers and directors—and dissects the strategies of corporate life, guaranteeing readers a no-holds barred analysis which will build their understanding of business from the ground up. Cutting, witty and a fast-paced read, this book is nevertheless based on rigorous research and verifiable facts , combining revelation, story-telling and analysis, it will defy anyone to read it and not emerge better-informed about the reality of business today. Up-and-coming author who is a rising star at London Business School, in 2009, the Financial Times described him as: “The London Business School associate professor is a rising star and his pithy observations are both accessible and authoritative.” Market: Pearson Education is the management market leader with over 24% market share. Management is the largest market in the business sector and was worth £6 million in 2009. Benchmark: Freakonomics (9780141019017), Published April 2006, Life sales 438,818 (TCM Nielsen Book Life sales).