Product Variety in Automotive Industry Understanding Niche Markets in America /
Collection : SpringerBriefs in Business, 2191-5482 Détails physiques : XI, 63 p. 1 illus. online resource. ISBN :9783319019079.Introduction -- Chapter 1: Variety in the Automobile Industry -- Chapter2: The Economics of Variety -- Chapter3: Empirical Analysis -- Conclusion.
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
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