Definitive guide to direct & interactive marketing :
Publié par : Financial Times Management ([S.l.] :) Détails physiques : 412 p. 25 cm. ISBN :0273675206; 9780273675204.Type de document | Site actuel | Cote | Statut | Date de retour prévue | Code à barres | Réservations |
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Livre | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 658.84 STO (Parcourir l'étagère) | Disponible | 0000000014935 |
Survol La bibliothèque des Sciences Juridiques, Economiques et de Gestion Étagères Fermer l'étagère
658.84 JAN Marketing | 658.84 PEL E-commerce : comment concevoir, réaliser et piloter votre site / | 658.84 PHI E-business strategy | 658.84 STO Definitive guide to direct & interactive marketing : | 658.84 VAN Commerce, industrie, le nouveau partenariat / | 658.84 VIN La distribution | 658.84 ZOU International marketing |
We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. Bad direct marketing isn't called junk mail for nothing. It's a waste of money and alienates more customers than it wins. This is a guide to effective direct marketing - the best and most cost-effective way of targeting, winning and retaining new customers.
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