E-business strategy
Publié par : McGraw Hill Education (Maidnhead) Détails physiques : 390 p. 24 cm. ISBN :0077098374 (paperback); 9780077098377 (paperback). Année : 2003Type de document | Site actuel | Cote | Statut | Date de retour prévue | Code à barres | Réservations |
---|---|---|---|---|---|---|
Livre | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 658.84 PHI (Parcourir l'étagère) | Disponible | 0000000013346 |
Total des réservations: 0
Survol La bibliothèque des Sciences Juridiques, Economiques et de Gestion Étagères Fermer l'étagère
658.840 DUC La nouvelle distribution | 658.84 JAN Marketing | 658.84 PEL E-commerce : comment concevoir, réaliser et piloter votre site / | 658.84 PHI E-business strategy | 658.84 STO Definitive guide to direct & interactive marketing : | 658.84 VAN Commerce, industrie, le nouveau partenariat / | 658.84 VIN La distribution |
This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
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