TY  - BOOK
AU  - Prahalad,Deepa
AU  - Sawhney,Ravi
TI  - Predictable magic: unleash the power of design strategy to transform your business
SN  - 9780137023486 (hc : alk. paper)
AV  - HD30.28 
U1  - 658.4012 22
PY  - 2011///]
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Strategic planning
KW  - Technological innovations
KW  - Competition
N1  - Includes bibliographical references and index; Set the stage for success -- Enable your stakeholders -- Map the future -- Personify your consumer -- Own the opportunity -- Work the design process -- Engage emotionally -- Reward your consumer
ER  -