TY  - BOOK
AU  - Stern,Carl W.
AU  - Deimler,Michael S.
ED  - Boston Consulting Group.
TI  - The Boston Consulting Group on strategy
SN  - 0471757225 (alk. paper)
AV  - HD30.28 
U1  - 658.4012 22.
PY  - 2006///]
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley and Sons
KW  - Strategic planning
KW  - Competition
N1  - Revised edition of: Perspectives on strategy:  from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr; "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket; Includes bibliographical references and index; The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary
ER  -