TY  - BOOK
AU  - Portmann,Edy
ED  - SpringerLink (Online service)
TI  - The FORA Framework: A Fuzzy Grassroots Ontology for Online Reputation Management 
T2  - Fuzzy Management Methods
SN  - 9783642332333
AV  - HD28-70 
U1  - 658 23
PY  - 2013///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg, Imprint: Springer
KW  - Business
KW  - Marketing
KW  - Industrial management
KW  - Information storage and retrieval
KW  - User interfaces (Computer systems)
KW  - Artificial intelligence
KW  - Computational intelligence
KW  - Business and Management
KW  - Media Management
KW  - Information Storage and Retrieval
KW  - User Interfaces and Human Computer Interaction
KW  - Computational Intelligence
KW  - Artificial Intelligence (incl. Robotics)
N1  - The Social Semantic Web -- Fundamentals of Fuzzy Clustering Methods -- Online Reputation Analysis -- Requirements for Online Reputation Analysis -- Fuzzy Online Reputation Analysis Framework -- The YouReputation Prototype -- Conclusion.  
N2  - Online reputation management deals with monitoring and influencing the online record of a person, an organization or a product. The Social Web offers increasingly simple ways to publish and disseminate personal or opinionated information, which can rapidly have a disastrous influence on the online reputation of some of the entities. The author focuses on the Social Web and possibilities of its integration with the Semantic Web as resource for a semi-automated tracking of online reputations using imprecise natural language terms. The inherent structure of natural language supports humans not only in communication but also in the perception of the world. Thereby fuzziness is a promising tool for transforming those human perceptions into computer artifacts. Through fuzzy grassroots ontologies, the Social Semantic Web becomes more naturally and thus can streamline online reputation management. For readers interested in the cross-over field of computer science, information systems, and social sciences, this book is an ideal source for becoming acquainted with the evolving field of fuzzy online reputation management in the Social Semantic Web area
UR  - http://dx.doi.org/10.1007/978-3-642-33233-3
ER  -