TY  - BOOK
AU  - Dranove,David
AU  - Marciano,Sonia
TI  - Kellogg on strategy: concepts, tools and frameworks for practitioners 
SN  - 0471478555 (rel)
U1  - 658.4012 
PY  - 2005///
CY  - Hoboken (N. J.)
PB  - John Wiley & Sons
KW  - Planification stratégique
KW  - ram
KW  - Compétitivité (économie politique)
KW  - Strategic planning
KW  - lc
N1  - Notes bibliographiques en fin de chapitres. Index
N2  - The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you
ER  -