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Definitive guide to direct & interactive marketing : how to select, reach & retain the right customers par Stone, Merlin. Publication : [S.l.] : Financial Times Management 2003 . 412 p. , We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. Bad direct marketing isn't called junk mail for nothing. It's a waste of money and alienates more customers than it wins. This is a guide to effective direct marketing - the best and most cost-effective way of targeting, winning and retaining new customers. 25 cm. Date : 2003 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

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The strategic drucker : growth strategies and marketing insights from the works of peter drucker par Swaim, Robert W. Publication : [S.l.] Wiley 2009 . 250 p. , The strategy and marketing wisdom of Peter Drucker, compiled into one handy guide Peter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sales, marketing, innovation, and a wealth of other vital business topics. For anyone who wants to get to know the real Drucker, without digging through all of his books and articles, The Strategic Drucker is a valuable resource. Robert Swaim, PhD (Beijing, China), has taught at numerous universities around the world and collaborated with Peter Drucker in developing an MBA and executive development program for Chinese executives and managers. 23 cm. Date : 2009 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

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Yin Yang and Organizational Performance Five Elements for Improvement and Success / par Law, Kris M.Y. Publication : . VI, 55 p. 59 illus., 44 illus. in color. Disponibilité :  http://dx.doi.org/10.1007/978-1-4471-6389-3,

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International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development / par Samli, A. Coskun. Publication : . XX, 170 p. 79 illus., 59 illus. in color. Disponibilité :  http://dx.doi.org/10.1007/978-1-4614-5125-9,

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Engineering Risk and Finance par Tapiero, Charles S. Publication : . XVIII, 508 p. 41 illus., 30 illus. in color. Disponibilité :  http://dx.doi.org/10.1007/978-1-4614-6234-7,

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Aerospace Marketing Management A Handbook for the Entire Value Chain / par Malaval, Philippe. Publication : . XV, 590 p. 375 illus. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-01354-1,

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Logistics Basics — Exercises — Case Studies / par Gleissner, Harald. Publication : . XXI, 311 p. 156 illus. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-01769-3,

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Communities of Practice and Vintage Innovation A Strategic Reaction to Technological Change / par Schiavone, Francesco. Publication : . XII, 106 p. 11 illus. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-01902-4,

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Mixed Method Research Design An Application in Consumer-Brand Relationships (CBR) / par Sreejesh, S. Publication : . XIII, 174 p. 27 illus. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-02687-9,

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Product Information Management Theory and Practice / par Abraham, Jorij. Publication : . XV, 179 p. 54 illus., 53 illus. in color. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-04885-7,

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Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus / par Sain, Soumit. Publication : . XVIII, 207 p. 35 illus., 2 illus. in color. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-05059-1,

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Inductive Fuzzy Classification in Marketing Analytics par Kaufmann, Michael. Publication : . XX, 125 p. 35 illus. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-05861-0,

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Uniform Across-the-Board Promotions par Jauch, Marc-Oliver. Publication : . XVII, 102 p. 9 illus. Disponibilité :  http://dx.doi.org/10.1007/978-3-319-07115-2,

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