The Google Model Managing Continuous Innovation in a Rapidly Changing World /
Collection : Management for Professionals, 2192-8096 Détails physiques : XIV, 125 p. 5 illus. online resource. ISBN :9783319042084.Part I: A New Set of Management Principles -- Part II: The Case of Google -- Part III: Continuous Innovation -- A Critical Business Skill.
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.
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