IMIST


Affiner votre recherche

Votre recherche a retourné 61 résultats.

Ingredient branding : making the invisible visible par Kotler,, Philip. Publication : [S.l.] Springer 2010 . 413 p. , An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future. 25 cm. Date : 2010 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

Organization structures : theory and design, analysis and prescription par Baligh,, Helmy H. Publication : [S.l.] Springer 2011 . 497 p. , Organization Structures: Theory and Design, Analysis and Prescription describes how to organize people to achieve a desired outcome. This is accomplished by establishing sets of rules from "real world" organization contexts. Moreover, the development of these rules within "real world" contexts means that the rules must be true, general, operational, technically sound, and easy to use. With an understanding of rules and the processes of their use, organization structures can be identified, which in turn form the basis of a theoretical framework.This book discusses, examines, and demonstrates the interrelationship of the design rules, their theoretical use within these organization structures,along with their practical implications. Throughout the book, an extended example of the Masters Brewing Corporation (MBC) is used to illustrate the conceptual material and to make the implications of the organizational analysis explicitly 24 cm. Date : 2011 Disponibilité : Exemplaires disponibles: La bibliothèque des lettres et sciences humaines et sociales (1),

Supply chain design and management : strategic and tactical perspectives / par Govil, Manish. Publication : . 1 online resource (xiii, 187 pages) : Disponibilité :  http://www.sciencedirect.com/science/book/9780122941511,

Make it! : engineering the manufacturing solution / par Garside, John, Publication : . 1 online resource (xi, 273 pages) : Disponibilité :  http://www.sciencedirect.com/science/book/9780750645690,

The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods / par Curran, Clive-Steven. Publication : . XI, 255 p. 45 illus., 11 illus. in color. Disponibilité :  http://dx.doi.org/10.1007/978-1-4471-5170-8,

Transatlantic Science and Technology Opportunities for Real Cooperation Between Europe and the United States / par Herlitschka, Sabine E. Publication : . XXX, 76 p. 13 illus., 9 illus. in color. Disponibilité :  http://dx.doi.org/10.1007/978-1-4614-4385-8,

From Machinery to Mobility Government and Democracy in a Participative Age / par Roy, Jeffrey. Publication : . X, 132 p. Disponibilité :  http://dx.doi.org/10.1007/978-1-4614-7221-6,

Building Telecom Markets Evolution of Governance in the Korean Mobile Telecommunication Market / par Jho, Whasun. Publication : . XVIII, 222 p. 3 illus. Disponibilité :  http://dx.doi.org/10.1007/978-1-4614-7888-1,

Vous ne trouvez pas ce que vous cherchez ?
© Tous droits résérvés IMIST/CNRST
Angle Av. Allal Al Fassi et Av. des FAR, Hay Ryad, BP 8027, 10102 Rabat, Maroc
Tél:(+212) 05 37.56.98.00
CNRST / IMIST

Propulsé par Koha