Catalogue Bibliothèque de L'IMIST/CNRST › Résultats de la recherche pour 'ccl=su:Management and su-to:Industrial management.'

Ingredient branding : making the invisible visible par Kotler,, Philip. Publication : [S.l.] Springer 2010 . 413 p. , An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future. 25 cm. Date : 2010 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

		Ingredient branding : making the invisible visible par Kotler,, Philip. Publication : [S.l.] Springer 2010 . 413 p. , An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future. 25 cm. Date : 2010 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1), Réserver Ajouter au panier (Supprimer)
		The Value of RFID Benefits vs. Costs / Publication : . VIII, 176 p. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-4345-1, Ajouter au panier (Supprimer)
		Technology Integration to Business Focusing on RFID, Interoperability, and Sustainability for Manufacturing, Logistics, and Supply Chain Management / par Yee, John T. Publication : . XVI, 324 p. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-4390-1, Ajouter au panier (Supprimer)
		Proceedings of the Sixth International Conference on Management Science and Engineering Management Focused on Electrical and Information Technology / Publication : . XX, 1062 p. 180 illus., 58 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-4600-1, Ajouter au panier (Supprimer)
		Semantic Modeling and Interoperability in Product and Process Engineering A Technology for Engineering Informatics / Publication : . XVIII, 389 p. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-5073-2, Ajouter au panier (Supprimer)
		Research and Technology Management in the Electricity Industry Methods, Tools and Case Studies / Publication : . VIII, 359 p. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-5097-8, Ajouter au panier (Supprimer)
		Mass Customization and Sustainability An assessment framework and industrial implementation / par Boër, Claudio R. Publication : . IX, 194 p. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-5116-6, Ajouter au panier (Supprimer)
		The Anticipation of Converging Industries A Concept Applied to Nutraceuticals and Functional Foods / par Curran, Clive-Steven. Publication : . XI, 255 p. 45 illus., 11 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-5170-8, Ajouter au panier (Supprimer)
		Supply Chain Strategies, Issues and Models Publication : . X, 253 p. 62 illus. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-5352-8, Ajouter au panier (Supprimer)
		Project-Based Knowledge in Organizing Open Innovation Publication : . XV, 99 p. Disponibilité : http://dx.doi.org/10.1007/978-1-4471-6509-5, Ajouter au panier (Supprimer)
		International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development / par Samli, A. Coskun. Publication : . XX, 170 p. 79 illus., 59 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-1-4614-5125-9, Ajouter au panier (Supprimer)
		Management of the Fuzzy Front End of Innovation Publication : . XVII, 339 p. 79 illus. Disponibilité : http://dx.doi.org/10.1007/978-3-319-01056-4, Ajouter au panier (Supprimer)
		Communities of Practice and Vintage Innovation A Strategic Reaction to Technological Change / par Schiavone, Francesco. Publication : . XII, 106 p. 11 illus. Disponibilité : http://dx.doi.org/10.1007/978-3-319-01902-4, Ajouter au panier (Supprimer)
		Human Resource Management and Technological Challenges Publication : . VII, 170 p. 16 illus. Disponibilité : http://dx.doi.org/10.1007/978-3-319-02618-3, Ajouter au panier (Supprimer)
		After–sales Service of Engineering Industrial Assets A Reference Framework for Warranty Management / par González-Prida Díaz, Vicente. Publication : . XXII, 318 p. 106 illus., 4 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-3-319-03710-3, Ajouter au panier (Supprimer)
		Science, Technology and Innovation Policies for Development The Latin American Experience / Publication : . XII, 285 p. 24 illus., 20 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-3-319-04108-7, Ajouter au panier (Supprimer)
		Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014 Twenty Years of Mass Customization – Towards New Frontiers / Publication : . XIII, 560 p. 176 illus., 31 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-3-319-04271-8, Ajouter au panier (Supprimer)
		Eco-Innovation and the Development of Business Models Lessons from Experience and New Frontiers in Theory and Practice / Publication : . XIX, 314 p. 47 illus., 8 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-3-319-05077-5, Ajouter au panier (Supprimer)
		Product Development in the Socio-sphere Game Changing Paradigms for 21st Century Breakthrough Product Development and Innovation / Publication : . X, 235 p. 52 illus. Disponibilité : http://dx.doi.org/10.1007/978-3-319-07404-7, Ajouter au panier (Supprimer)
		Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets / Publication : . IX, 880 p. 174 illus., 47 illus. in color. Disponibilité : http://dx.doi.org/10.1007/978-3-642-28897-5, Ajouter au panier (Supprimer)

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