Bibliothèque de L'IMIST/CNRST

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Engage! the complete guide for brands and businesses to build, cultivate, and measure success in the new web par Solis, Brian. Publication : Hoboken, N.J. Wiley 2011 . xx, 316 pages , "The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is? "-- 23 cm. Date : 2011 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

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Socialnomics : how social media transforms the way we live and do business par Qualman,, Erik. Publication : [S.l.] Wiley 2010 . 320 p. , Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." — Dan Heath , New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." — Forbes "Erik Qualman has been doing his homework on the social media phenomenon." — The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." — Steve Kaufer , CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." — Chris Brogan , New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." — Scott Galloway , Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers. 23 cm. Date : 2010 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

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The network is your customer : five strategies to thrive in a digital age par Rogers, David L. Publication : [S.l.] Yale University Press 2010 . 336 p. ; , "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS—be faster, be easier, be everywhere, be always on ENGAGE—become a source of valued content CUSTOMIZE—make your offering adaptable to your customer's needs CONNECT—become a part of your customers' conversations COLLABORATE—involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer , he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories.  The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer. 24 cm. Date : 2010 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

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Facebook democracy : the architecture of disclosure and the threat to public life / par Marichal, José. Publication : Farnham, Surrey ; | Burlington, VT : Ashgate Pub., 2012 . 193 pages ; 24 cm. Date : 2012 Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

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Gifts, favors, and banquets : the art of social relationships in China / par Yang, Mayfair Mei-hui. Publication : Ithaca, N.Y. : Cornell University Press, 1994 . viii, 370 p. ; 24 cm. Date : 1994 Disponibilité : Exemplaires disponibles: La bibliothèque des lettres et sciences humaines et sociales (1),

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Luxe & digital / par Briones, Éric. Publication : . 1 vol. (XVIII-237 p.) : , La couverture porte en plus : "Stratégies pour une digitalisation singulière du luxe" 24 cm. Disponibilité : Exemplaires disponibles: La bibliothèque des Sciences Juridiques, Economiques et de Gestion (1),

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Twitter and tear gas : the power and fragility of networked protest / par Tufekci, Zeynep. Publication : . xxxi-326 pages ; 24 cm. Disponibilité : Exemplaires disponibles: La bibliothèque des lettres et sciences humaines et sociales (1),

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