L'e-mail marketing (notice n° 10302)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01119cam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | FRBNF399830000000007 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050606s2005 fr g 000 fafre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2100490087 (br.) |
| Terms of availability | 26 EUR |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNF |
| Description conventions | AFNOR |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | IMIST |
| Description conventions | AFNOR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Claeyssen, Yan |
| 245 10 - TITLE STATEMENT | |
| Title | L'e-mail marketing |
| Medium | [Texte imprimé] |
| Remainder of title | concevoir et lancer une campagne de marketing direct via le mail |
| Statement of responsibility, etc | Yan Claeyssen |
| -- | préface de Jean-Marie Boucher |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [Nouvelle éd. à jour de la Loi pour la confiance dans l'économie numérique, LCEN] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris |
| Name of publisher, distributor, etc | Dunod |
| Date of publication, distribution, etc | DL 2005 |
| Place of manufacture | Paris |
| Manufacturer | Impr. STEDI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (XII-225 p.) |
| Other physical details | ill. |
| Dimensions | 24 cm |
| 490 0# - SERIES STATEMENT | |
| Series statement | Fonctions de l'entreprise |
| Library of Congress call number | Série Marketing, communication |
| 500 ## - GENERAL NOTE | |
| General note | Bibliogr. p. 225. Webliogr., 1 p. Glossaire |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Systèmes de communication |
| -- | Guides, manuels, etc. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publipostage |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Messageries électroniques |
| 760 1# - MAIN SERIES ENTRY | |
| Title | Fonctions de l'entreprise. Série Marketing, communication |
| International Standard Serial Number | 1634-9687 |
| 760 1# - MAIN SERIES ENTRY | |
| Title | Fonctions de l'entreprise |
| International Standard Serial Number | 1760-3501 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 154 | 658.84 CLA | 0000000002299 | 11/23/2016 | 11/23/2016 | Livre |
