IMIST


Le plan marketing (notice n° 12010)

000 -LEADER
fixed length control field 01024cam a2200277 4500
001 - CONTROL NUMBER
control field FRBNF391389110000002
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040304s2004 fr g 000 fafre
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2100072420 (br.)
Terms of availability 27 EUR
040 ## - CATALOGING SOURCE
Original cataloging agency BNF
Description conventions AFNOR
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions AFNOR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title fre
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Van Laethem, Nathalie
245 10 - TITLE STATEMENT
Title Le plan marketing
Medium [Texte imprimé]
Remainder of title plan stratégique, plan opérationnel, plan de crise
Statement of responsibility, etc Nathalie Van Laethem, Laurence Body
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Paris
Name of publisher, distributor, etc Dunod
Date of publication, distribution, etc 2004
Place of manufacture Paris
Manufacturer Impr. STEDI
300 ## - PHYSICAL DESCRIPTION
Extent IX-292 p.
Other physical details ill., couv. ill.
Dimensions 24 cm
490 0# - SERIES STATEMENT
Series statement Fonctions de l'entreprise
Library of Congress call number Marketing, communication
500 ## - GENERAL NOTE
General note En appendice, choix de documents
500 ## - GENERAL NOTE
General note Bibliogr. p. 291-292
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing stratégique
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planification stratégique
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Gestion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Body, Laurence
760 1# - MAIN SERIES ENTRY
Title Fonctions de l'entreprise. Série Marketing, communication
International Standard Serial Number 1634-9687
760 1# - MAIN SERIES ENTRY
Title Fonctions de l'entreprise
International Standard Serial Number 1760-3501
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        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   329   658.802 VAN 0000000002285 11/23/2016 11/23/2016 Livre
        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   8419   658.802 VAN 0000000006369 11/23/2016 11/23/2016 Livre
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