Les plans marketing (notice n° 12700)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00992cam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | FRBNF392107170000004 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040713s2004 be f 000 fafre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2804144798 (br.) |
| Terms of availability | 50 EUR |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNF |
| Description conventions | AFNOR |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | IMIST |
| Description conventions | AFNOR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Language code of original and/or intermediate translations of text | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| Dates associated with a name | 1938-.... |
| 245 10 - TITLE STATEMENT | |
| Title | Les plans marketing |
| Medium | [Texte imprimé] |
| Remainder of title | comment les établir ? Comment les utiliser ? |
| Statement of responsibility, etc | Malcolm McDonald; trad. de la 5e éd. anglaise par Pierre Chaix |
| -- | ; révision scientifique de Marc Vandercammen et éric Viardot |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bruxelles |
| -- | [Paris] |
| Name of publisher, distributor, etc | De Boeck |
| Date of publication, distribution, etc | 2004 |
| Place of manufacture | impr. en Belgique |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 618 p. |
| Other physical details | ill., couv. ill. |
| Dimensions | 24 cm |
| 490 0# - SERIES STATEMENT | |
| Series statement | Perspectives marketing |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Gestion |
| -- | Manuels d'enseignement supérieur |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaix, Pierre |
| Titles and other words associated with a name | enseignant |
| Dates associated with a name | 19..-.... |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vandercammen, Marc |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Viardot, Eric |
| 760 1# - MAIN SERIES ENTRY | |
| Title | Perspectives marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 5632 | 658.802 MCD | 0000000003449 | 11/23/2016 | 11/23/2016 | Livre |
