Mercator (notice n° 13714)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00968com a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | FRBNF420529190000006 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090916s2009 fr f 000 fafre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100534418 |
| 028 01 - PUBLISHER NUMBER | |
| Publisher number | 6682769 |
| Source | Dunod |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNF |
| Description conventions | AFNOR |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | IMIST |
| Description conventions | AFNOR |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 404 |
| Source of number | Cadre de classement de la Bibliographie nationale française |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lendrevie, Jacques |
| 245 10 - TITLE STATEMENT | |
| Title | Mercator |
| Medium | Multimédia multisupport |
| Remainder of title | théories et nouvelles pratiques du marketing |
| Statement of responsibility, etc | J. Lendrevie, J. Lévy, D. Lindon |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9e éd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris |
| Name of publisher, distributor, etc | Dunod |
| Date of publication, distribution, etc | cop. 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (VIII-1230 p.) |
| Other physical details | ill. en coul., couv. ill. en coul. |
| Dimensions | 24 cm |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 disque optique numérique (CD-ROM) |
| Other physical details | coul. |
| Dimensions | 12 cm |
| 500 ## - GENERAL NOTE | |
| General note | Lexique, index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Testez vous avec + de 2200 quiz (cédérom) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lévy, Julien |
| Dates associated with a name | 1964-.... |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lindon, Denis |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 16845 | 658.8 LEN | 0000000014557 | 11/23/2016 | 11/23/2016 | Livre |
