IMIST


Secrets of social media marketing : (notice n° 17687)

000 -LEADER
fixed length control field 01476nam a2200253 u 4500
001 - CONTROL NUMBER
control field UNI0000315
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161124104352.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130509s2008 XX eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1884956858 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781884956850 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DCLC
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions AFNOR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gillin, Paul.
245 #0 - TITLE STATEMENT
Title Secrets of social media marketing :
Remainder of title how to use online conversations and customer communities to turbo-charge your business!
Statement of responsibility, etc Paul Gillin.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [S.l.]
Name of publisher, distributor, etc Linden Publishing
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 256 p.
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media , this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Interactive marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media--Economic aspects
Exemplaires
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        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   20321   658.872 GIL 0000000017558 11/24/2016 11/24/2016 Livre
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