IMIST


Socialnomics : (notice n° 17982)

000 -LEADER
fixed length control field 02325nam a2200277 u 4500
001 - CONTROL NUMBER
control field UNI0000313
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161124104941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130522s2010 XX eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470638842 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470638842 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DCLC
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions AFNOR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Qualman,, Erik.
245 #0 - TITLE STATEMENT
Title Socialnomics :
Remainder of title how social media transforms the way we live and do business
Statement of responsibility, etc Erik Qualman.
250 ## - EDITION STATEMENT
Edition statement Revised and Updated Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [S.l.]
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 320 p.
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." — Dan Heath , New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." — Forbes "Erik Qualman has been doing his homework on the social media phenomenon." — The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." — Steve Kaufer , CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." — Chris Brogan , New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." — Scott Galloway , Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media--Economic aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social networks
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        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   18933   658.872 QUA 0000000019073 11/24/2016 11/24/2016 Livre
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