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The four pillars of profit-driven marketing (notice n° 19073)

000 -LEADER
fixed length control field 01015cam a2200301 4500
001 - CONTROL NUMBER
control field UNI0000438
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161124111118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141216s2009 us a b 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071615059 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071615051 (alk. paper)
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions rda
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moeller, Leslie H.,
Titles and other words associated with a name 1961-
245 #0 - TITLE STATEMENT
Title The four pillars of profit-driven marketing
Remainder of title how to maximize creativity, accountability, and ROI
Statement of responsibility, etc Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc [2009]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc copyright 2009.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 232 pages
Other physical details illustrations
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 214-219) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rate of return
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Profit
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Landry, Edward C.
Dates associated with a name 1965-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kinni, Theodore B.
Dates associated with a name 1956-
Exemplaires
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        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   18962   658.8 MOE 0000000022468 11/24/2016 11/24/2016 Livre
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