The four pillars of profit-driven marketing (notice n° 19073)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01015cam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | UNI0000438 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161124111118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141216s2009 us a b 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071615059 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071615051 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | IMIST |
| Description conventions | rda |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moeller, Leslie H., |
| Titles and other words associated with a name | 1961- |
| 245 #0 - TITLE STATEMENT | |
| Title | The four pillars of profit-driven marketing |
| Remainder of title | how to maximize creativity, accountability, and ROI |
| Statement of responsibility, etc | Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | [2009] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | copyright 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 232 pages |
| Other physical details | illustrations |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 214-219) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rate of return |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Profit |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Landry, Edward C. |
| Dates associated with a name | 1965- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinni, Theodore B. |
| Dates associated with a name | 1956- |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 18962 | 658.8 MOE | 0000000022468 | 11/24/2016 | 11/24/2016 | Livre |
