IMIST


The new influencers (notice n° 19189)

000 -LEADER
fixed length control field 01112nam a2200265 u 4500
001 - CONTROL NUMBER
control field UNI0000325
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161124111339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130509s2007 XX eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1884956653 (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781884956652 (hardcover)
040 ## - CATALOGING SOURCE
Original cataloging agency DCLC
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions AFNOR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gillin, Paul.
245 #0 - TITLE STATEMENT
Title The new influencers
Remainder of title a marketer's guide to the new social media
Statement of responsibility, etc Paul Gillin, Geoffrey A. Moore
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [S.l.]
Name of publisher, distributor, etc Linden Publishing,d2007.
300 ## - PHYSICAL DESCRIPTION
Extent 258 p.
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Interactive marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Blogs
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media--Economic aspects
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moore, Geoffrey A.
Exemplaires
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   20352   658.872 GIL 0000000017263 11/24/2016 11/24/2016 Livre
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