IMIST


Votre marketing est-il nul ? (notice n° 20308)

000 -LEADER
fixed length control field 00912cam a2200241 4500
001 - CONTROL NUMBER
control field FRBNF391688430000001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040430s2004 fr g 000 fafre
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2100074725 (br.)
Terms of availability 20 EUR
040 ## - CATALOGING SOURCE
Original cataloging agency BNF
Description conventions AFNOR
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions AFNOR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title fre
Language code of original and/or intermediate translations of text eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stevens, Mark
Dates associated with a name 1947-....
245 10 - TITLE STATEMENT
Title Votre marketing est-il nul ?
Medium [Texte imprimé]
Remainder of title réponse à l'intérieur
Statement of responsibility, etc Mark Stevens; trad. de l'américain, J. F. Bachelot
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Paris
Name of publisher, distributor, etc Dunod
Date of publication, distribution, etc 2004
Place of manufacture 45-Saint-Jean-de-Braye
Manufacturer Impr. nouvelle
300 ## - PHYSICAL DESCRIPTION
Extent 191 p.
Dimensions 22 cm
490 0# - SERIES STATEMENT
Series statement Fonctions de l'entreprise
Library of Congress call number Marketing, communication
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision évaluation
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Gestion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bachelot, Jean
Dates associated with a name 1919-....
760 1# - MAIN SERIES ENTRY
Title Fonctions de l'entreprise. Série Marketing, communication
International Standard Serial Number 1634-9687
760 1# - MAIN SERIES ENTRY
Title Fonctions de l'entreprise
International Standard Serial Number 1760-3501
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        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   7121   658.802 STE 0000000005113 11/24/2016 11/24/2016 Livre
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