La communication marketing intégrée / (notice n° 27700)
| 000 -LEADER | |
|---|---|
| fixed length control field | 03051cam a2200589Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn757099827 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170718105139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111006s2011 fr a b 001 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782717859850 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2717859853 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RBA |
| Language of cataloging | fre |
| Transcribing agency | RBA |
| Modifying agency | ZWZ |
| -- | BDF |
| -- | UQ1 |
| -- | RUQBL |
| -- | OCLCO |
| -- | FRBML |
| -- | OCLCF |
| -- | TSFIL |
| -- | OCLCQ |
| -- | OCLCO |
| -- | IMIST |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800 14 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Décaudin, Jean-Marc. |
| 9 (RLIN) | 21651 |
| 245 13 - TITLE STATEMENT | |
| Title | La communication marketing intégrée / |
| Statement of responsibility, etc | Jean-Marc Décaudin, Afifa Bouguerra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4e éd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris : |
| Name of publisher, distributor, etc | Economica, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 431 p. |
| 336 ## - CONTENT TYPE | |
| Content Type Term | texte |
| Content Type Code | txt |
| Source | rdacontent/fre |
| 337 ## - MEDIA TYPE | |
| Media Type Term | sans médiation |
| Media Type Code | n |
| Source | rdamedia/fre |
| 490 1# - SERIES STATEMENT | |
| Series statement | Collection Gestion |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr.: p. [413]-420. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Ce livre donne une vision globale de la communication marketing dans le cadre de référence de la stratégie d'entreprise. Il présente les techniques composant le mix de communication pour, ensuite, les organiser dans la stratégie de communication en fonction des champs d'application envisageables (produits de grande consommation, marchés business to business, activités de services). Il poursuit trois objectifs : définir le cadre théorique indispensable à toute réflexion relative à la communication marketing intégrée ; souligner la nécessité de construire une stratégie de communication marketing globale sans privilégier une technique spécifique mais en les considérant toutes à égalité ; traduire la définition de la stratégie de communication marketing intégrée en approche opérationnelle. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 21652 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 7575 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 9 (RLIN) | 21653 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication en marketing. |
| 9 (RLIN) | 21654 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing stratégique. |
| 9 (RLIN) | 21655 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing sur Internet. |
| 9 (RLIN) | 21656 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication en marketing |
| Form subdivision | Guides, manuels, etc. |
| 9 (RLIN) | 21657 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing sur Internet |
| Form subdivision | Guides, manuels, etc. |
| 9 (RLIN) | 21658 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing stratégique |
| Form subdivision | Guides, manuels, etc. |
| 9 (RLIN) | 21659 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planification stratégique |
| Form subdivision | Guides, manuels, etc. |
| 9 (RLIN) | 21660 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| Source of heading or term | fast |
| 9 (RLIN) | 21652 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| Source of heading or term | fast |
| 9 (RLIN) | 21653 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| Source of heading or term | fast |
| 9 (RLIN) | 7575 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication en marketing |
| General subdivision | Cas, Études de. |
| Source of heading or term | ram |
| 9 (RLIN) | 21661 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing sur Internet. |
| Source of heading or term | ram |
| 9 (RLIN) | 21656 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing stratégique. |
| Source of heading or term | ram |
| 9 (RLIN) | 21655 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planification stratégique. |
| Source of heading or term | ram |
| 9 (RLIN) | 21662 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication en marketing. |
| Source of heading or term | rasuqam |
| 9 (RLIN) | 21654 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technique de communication. |
| Source of heading or term | rasuqam |
| 9 (RLIN) | 21663 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bouguerra, Afifa. |
| 9 (RLIN) | 21664 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Notice et cote du catalogue de la Bibliothèque nationale de France |
| Uniform Resource Identifier | <a href="http://catalogue.bnf.fr/ark:/12148/cb42403734d">http://catalogue.bnf.fr/ark:/12148/cb42403734d</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 07/18/2017 | 15877 | 658.80014 DEC | 0000000028794 | 07/18/2017 | 07/18/2017 | Livre |
