IMIST


La communication marketing intégrée / (notice n° 27700)

000 -LEADER
fixed length control field 03051cam a2200589Ma 4500
001 - CONTROL NUMBER
control field ocn757099827
003 - CONTROL NUMBER IDENTIFIER
control field IMIST
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170718105139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111006s2011 fr a b 001 0 fre d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782717859850
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2717859853
040 ## - CATALOGING SOURCE
Original cataloging agency RBA
Language of cataloging fre
Transcribing agency RBA
Modifying agency ZWZ
-- BDF
-- UQ1
-- RUQBL
-- OCLCO
-- FRBML
-- OCLCF
-- TSFIL
-- OCLCQ
-- OCLCO
-- IMIST
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800 14
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Décaudin, Jean-Marc.
9 (RLIN) 21651
245 13 - TITLE STATEMENT
Title La communication marketing intégrée /
Statement of responsibility, etc Jean-Marc Décaudin, Afifa Bouguerra.
250 ## - EDITION STATEMENT
Edition statement 4e éd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Paris :
Name of publisher, distributor, etc Economica,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 431 p.
336 ## - CONTENT TYPE
Content Type Term texte
Content Type Code txt
Source rdacontent/fre
337 ## - MEDIA TYPE
Media Type Term sans médiation
Media Type Code n
Source rdamedia/fre
490 1# - SERIES STATEMENT
Series statement Collection Gestion
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliogr.: p. [413]-420.
520 ## - SUMMARY, ETC.
Summary, etc Ce livre donne une vision globale de la communication marketing dans le cadre de référence de la stratégie d'entreprise. Il présente les techniques composant le mix de communication pour, ensuite, les organiser dans la stratégie de communication en fonction des champs d'application envisageables (produits de grande consommation, marchés business to business, activités de services). Il poursuit trois objectifs : définir le cadre théorique indispensable à toute réflexion relative à la communication marketing intégrée ; souligner la nécessité de construire une stratégie de communication marketing globale sans privilégier une technique spécifique mais en les considérant toutes à égalité ; traduire la définition de la stratégie de communication marketing intégrée en approche opérationnelle.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 21652
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 7575
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 21653
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication en marketing.
9 (RLIN) 21654
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing stratégique.
9 (RLIN) 21655
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing sur Internet.
9 (RLIN) 21656
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication en marketing
Form subdivision Guides, manuels, etc.
9 (RLIN) 21657
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing sur Internet
Form subdivision Guides, manuels, etc.
9 (RLIN) 21658
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing stratégique
Form subdivision Guides, manuels, etc.
9 (RLIN) 21659
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planification stratégique
Form subdivision Guides, manuels, etc.
9 (RLIN) 21660
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term fast
9 (RLIN) 21652
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term fast
9 (RLIN) 21653
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
Source of heading or term fast
9 (RLIN) 7575
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication en marketing
General subdivision Cas, Études de.
Source of heading or term ram
9 (RLIN) 21661
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing sur Internet.
Source of heading or term ram
9 (RLIN) 21656
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing stratégique.
Source of heading or term ram
9 (RLIN) 21655
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planification stratégique.
Source of heading or term ram
9 (RLIN) 21662
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication en marketing.
Source of heading or term rasuqam
9 (RLIN) 21654
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technique de communication.
Source of heading or term rasuqam
9 (RLIN) 21663
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bouguerra, Afifa.
9 (RLIN) 21664
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Notice et cote du catalogue de la Bibliothèque nationale de France
Uniform Resource Identifier <a href="http://catalogue.bnf.fr/ark:/12148/cb42403734d">http://catalogue.bnf.fr/ark:/12148/cb42403734d</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Livre
Exemplaires
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion 07/18/2017 15877   658.80014 DEC 0000000028794 07/18/2017 07/18/2017 Livre
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