IMIST


Marketing de la banque et de l'assurance : (notice n° 52640)

000 -LEADER
fixed length control field 01312cam a2200337 i 4500
001 - CONTROL NUMBER
control field 223978221
003 - CONTROL NUMBER IDENTIFIER
control field IMIST
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210326103659.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180202s2018||||fr a###frb 001 0 fre d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782100770496 (br)
040 ## - CATALOGING SOURCE
Original cataloging agency ABES
Language of cataloging fre
Description conventions AFNOR
Modifying agency IMIST
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Julien, Anne
Dates associated with a name (1953-....).
Relator code Auteur.
Relator term aut
9 (RLIN) 6577
245 10 - TITLE STATEMENT
Title Marketing de la banque et de l'assurance :
Remainder of title le digital au cœur de la relation client /
Statement of responsibility, etc Anne Julien, Antoine Gautier ; [préface d'Alain Papiasse,...].
250 ## - EDITION STATEMENT
Edition statement deuxième édition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Dunod
Date of publication, distribution, etc 2018
300 ## - PHYSICAL DESCRIPTION
Extent VII-262 pages :
Other physical details illustrations, schémas, tableaux, graphiques, couverture illustrée en couleur ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Code n
Source rdamedia
337 ## - MEDIA TYPE
Media Type Code n
Source isbdmedia
338 ## - CARRIER TYPE
Carrier Type Code nga
Source RDAfrCarrier
490 1# - SERIES STATEMENT
Series statement Marketing/Communication
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliographies pages 255-256. Notes bibliographiques Glossaire. Index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Banques
General subdivision Marketing
Geographic subdivision France.
Source of heading or term ram
9 (RLIN) 12557
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Compagnies d'assurances
General subdivision Marketing
Geographic subdivision France.
Source of heading or term ram
9 (RLIN) 12889
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing digital.
Source of heading or term ram
9 (RLIN) 33581
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing relationnel.
Source of heading or term ram
9 (RLIN) 33582
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gautier, Antoine.
Relator code Auteur.
Relator term aut
9 (RLIN) 33583
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Papiasse, Alain.
Relator code Préface.
Relator term aui
9 (RLIN) 33584
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Livre
Exemplaires
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion 03/26/2021 30359   658.804 JUL 0000000031326 03/26/2021 03/26/2021 Livre
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