Marketing de la banque et de l'assurance : (notice n° 52640)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01312cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 223978221 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210326103659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180202s2018||||fr a###frb 001 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100770496 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | AFNOR |
| Modifying agency | IMIST |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Julien, Anne |
| Dates associated with a name | (1953-....). |
| Relator code | Auteur. |
| Relator term | aut |
| 9 (RLIN) | 6577 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de la banque et de l'assurance : |
| Remainder of title | le digital au cœur de la relation client / |
| Statement of responsibility, etc | Anne Julien, Antoine Gautier ; [préface d'Alain Papiasse,...]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | deuxième édition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Dunod |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VII-262 pages : |
| Other physical details | illustrations, schémas, tableaux, graphiques, couverture illustrée en couleur ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nga |
| Source | RDAfrCarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Marketing/Communication |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographies pages 255-256. Notes bibliographiques Glossaire. Index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Banques |
| General subdivision | Marketing |
| Geographic subdivision | France. |
| Source of heading or term | ram |
| 9 (RLIN) | 12557 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Compagnies d'assurances |
| General subdivision | Marketing |
| Geographic subdivision | France. |
| Source of heading or term | ram |
| 9 (RLIN) | 12889 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing digital. |
| Source of heading or term | ram |
| 9 (RLIN) | 33581 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing relationnel. |
| Source of heading or term | ram |
| 9 (RLIN) | 33582 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gautier, Antoine. |
| Relator code | Auteur. |
| Relator term | aut |
| 9 (RLIN) | 33583 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Papiasse, Alain. |
| Relator code | Préface. |
| Relator term | aui |
| 9 (RLIN) | 33584 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 03/26/2021 | 30359 | 658.804 JUL | 0000000031326 | 03/26/2021 | 03/26/2021 | Livre |
