Psychologie du consommateur : (notice n° 52715)
| 000 -LEADER | |
|---|---|
| fixed length control field | 03129cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 193032392 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191224092101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160510t20162016fr a###grb 001 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100747214 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | AFNOR |
| Modifying agency | IMIST |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 2 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guéguen, Nicolas |
| Dates associated with a name | (1964-....). |
| Relator code | Auteur. |
| Relator term | aut |
| 9 (RLIN) | 5782 |
| 245 10 - TITLE STATEMENT | |
| Title | Psychologie du consommateur : |
| Remainder of title | pour mieux comprendre comment on vous influence / |
| Statement of responsibility, etc | Nicolas Guéguen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris : |
| Name of publisher, distributor, etc | Dunod, |
| Date of publication, distribution, etc | DL 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (IX-260 p.) : |
| Other physical details | ill., graph., tabl., couv. ill. en coul. ; |
| Dimensions | 21 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nga |
| Source | RDAfrCarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr. p. [233]-253. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Pourquoi la musique classique vous incite-t-elle à consommer des vins très prestigieux ? Comment vous faire rester plus longtemps dans un hypermarché ? Pourquoi les couleurs chaudes et vives stimulent-elles la consommation ? Saviez-vous qu'une musique rapide accroît la vitesse de déambulation des clients dans un magasin ? Nos actes d'achat sont directement influencés et même déterminés par des facteurs cognitifs et affectifs extrêmement faciles à mettre en oeuvre. Ce livre vous permet de mesurer avec précision leurs effets et leur efficacité. Un ouvrage à consommer sans modération et qui vous fera découvrir les modes d'influence insoupçonnés du comportement du consommateur." [Source : 4e de couv.] |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consommation |
| General subdivision | Aspect psychologique. |
| Source of heading or term | ram |
| 9 (RLIN) | 10635 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consommateurs |
| General subdivision | Attitudes. |
| Source of heading or term | ram |
| 9 (RLIN) | 7545 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consommateurs |
| General subdivision | Attitude (psychologie). |
| Source of heading or term | ram |
| 9 (RLIN) | 7545 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consommateurs |
| General subdivision | Psychologie. |
| Source of heading or term | ram |
| 9 (RLIN) | 7545 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Acte consommatoire. |
| Source of heading or term | fmesh |
| 9 (RLIN) | 30803 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers' preferences. |
| Source of heading or term | lc |
| 9 (RLIN) | 30804 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 12/24/2019 | 29536 | 658.8342 GUE | 0000000030205 | 12/24/2019 | 12/24/2019 | Livre |
