IMIST


Marketing stratégique et opérationnel (notice n° 53005)

000 -LEADER
fixed length control field 00890cam a2200241 4500
001 - CONTROL NUMBER
control field FRBNF399345260000007
003 - CONTROL NUMBER IDENTIFIER
control field IMIST
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050311s2005 fr f 000 fafre
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2100075497 (br.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782100075492
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782100752256
040 ## - CATALOGING SOURCE
Original cataloging agency BNF
Description conventions AFNOR
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions AFNOR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title fre
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lambin, Jean-Jacques
Relator code aut
9 (RLIN) 29703
245 10 - TITLE STATEMENT
Title Marketing stratégique et opérationnel
Medium [Texte imprimé]
Remainder of title La démarche marketing dans l'économie numérique
Statement of responsibility, etc Jean-Jacques Lambin, Chantal de Moerloose
250 ## - EDITION STATEMENT
Edition statement 9e éd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Paris
Name of publisher, distributor, etc Dunod
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent VIII-599 p.
Other physical details ill.
Dimensions 24 cm
490 0# - SERIES STATEMENT
Series statement Gestion sup : marketing, communication
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing stratégique
General subdivision Manuels d'enseignement supérieur
9 (RLIN) 29707
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name De Moerloose, Chantal
Relator code aut
9 (RLIN) 29708
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Livre
Exemplaires
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion 10/21/2019 29862   658.802 LAM 0000000030323 10/21/2019 10/21/2019 Livre
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