Marketing stratégique et opérationnel (notice n° 53005)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00890cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | FRBNF399345260000007 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050311s2005 fr f 000 fafre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2100075497 (br.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100075492 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100752256 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BNF |
| Description conventions | AFNOR |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | IMIST |
| Description conventions | AFNOR |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean-Jacques |
| Relator code | aut |
| 9 (RLIN) | 29703 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing stratégique et opérationnel |
| Medium | [Texte imprimé] |
| Remainder of title | La démarche marketing dans l'économie numérique |
| Statement of responsibility, etc | Jean-Jacques Lambin, Chantal de Moerloose |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9e éd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris |
| Name of publisher, distributor, etc | Dunod |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VIII-599 p. |
| Other physical details | ill. |
| Dimensions | 24 cm |
| 490 0# - SERIES STATEMENT | |
| Series statement | Gestion sup : marketing, communication |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing stratégique |
| General subdivision | Manuels d'enseignement supérieur |
| 9 (RLIN) | 29707 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | De Moerloose, Chantal |
| Relator code | aut |
| 9 (RLIN) | 29708 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 10/21/2019 | 29862 | 658.802 LAM | 0000000030323 | 10/21/2019 | 10/21/2019 | Livre |
