Mesurer l'efficacité du marketing digital : (notice n° 58657)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02038cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 257176861 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221201115846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210908t20212021fr a###frb 001 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100824229 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | AFNOR |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Florès, Laurent |
| Dates associated with a name | (1967-....). |
| Relator term | Auteur. |
| Relator code | aut |
| 9 (RLIN) | 214100 |
| 245 10 - TITLE STATEMENT | |
| Title | Mesurer l'efficacité du marketing digital : |
| Remainder of title | estimer le ROI pour optimiser ses actions / |
| Statement of responsibility, etc | Laurent Florès. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3e édition. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Malakoff : |
| Name of producer, publisher, distributor, manufacturer | Dunod, |
| Date of production, publication, distribution, manufacture, or copyright notice | DL 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (217 p.) : |
| Other physical details | ill. en noir. ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | isbdmedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nga |
| Source | RDAfrCarrier |
| Carrier Type Term | volume |
| 490 1# - SERIES STATEMENT | |
| Series statement | MKG // COM |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Notes bibliogr. et webogr. en bas de pages. Glossaire. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Le digital est aujourd'hui le premier média publicitaire, mesurer son « ROI » (Return On Investment) est une nécessité. Cette 3e édition a été revue en intégralité pour fournir aux lecteurs non seulement une boîte à outils, mais également un cadre de réflexion et une démarche d'ensemble pour penser l'efficacité du digital, et plus généralement celle du marketing. Ce livre sera utile aux professionnels et futurs professionnels du marketing qui veulent mieux comprendre les enjeux, organiser la mesure, et réconcilier les effets court terme et long terme du digital, pour ainsi mieux penser « l'efficacité » de leurs actions. L'ouvrage est illustré d'exemples, de case studies et d'interviews d'experts (Association des agences conseils en communication, Union des Marques, Institut de recherche et d'études publicitaires, etc.) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing digital. |
| Source of heading or term | ram |
| 9 (RLIN) | 33581 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicité sur Internet. |
| Source of heading or term | ram |
| 9 (RLIN) | 214101 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rentabilité. |
| Source of heading or term | ram |
| 9 (RLIN) | 214102 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| Source of heading or term | lc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 12/01/2022 | 41004 | 658.872 FLO | 0000000035847 | 12/01/2022 | 12/01/2022 | Livre |
