Le grand livre du marketing digital : (notice n° 58719)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01632cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 249899876 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230327151712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201021t20202020fr a###frb 000 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100814473 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | rda |
| Modifying agency | IMIST |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gallic, Claire. |
| Relator term | Auteur. |
| Relator code | aut |
| 9 (RLIN) | 214319 |
| 245 13 - TITLE STATEMENT | |
| Title | Le grand livre du marketing digital : |
| Remainder of title | tendances, outils & stratégies : |
| -- | site web, référencement & contenu : |
| -- | publicité en ligne : |
| -- | réseaux sociaux & influence / |
| Statement of responsibility, etc | Claire Gallic, Rémy Marrone ; [préface de Renaud Montin,...]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2e édition. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Malakoff : |
| Name of producer, publisher, distributor, manufacturer | Dunod, |
| Date of production, publication, distribution, manufacture, or copyright notice | DL 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | IX-469 pages : |
| Other physical details | illustration, graphes, photos; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | isbdmedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nga |
| Source | RDAfrCarrier |
| Carrier Type Term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Notes bibliographiques et webographie en bas de pages. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Le digital impacte l'ensemble des pans économiques, sociologiques et politiques de la société. Il n'est plus une option mais une nécessité, qui exige également une responsabilité certaine. En tant qu'étudiant ou professionnel, vous ne pouvez plus rester en marge de cette révolution pleine d'opportunités. Ce livre vous donne les clés de lecture du digital indispensables à sa compréhension et sa mise en œuvre |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing digital. |
| Source of heading or term | ram |
| 9 (RLIN) | 33581 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| Source of heading or term | lc |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marrone, Rémy. |
| Relator term | Auteur. |
| Relator code | aut |
| 9 (RLIN) | 214320 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Montin, Renaud |
| Dates associated with a name | (19..-....). |
| Relator term | Préface. |
| Relator code | aui |
| 9 (RLIN) | 214321 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 12/09/2022 | 41003 | 658.8 GAL | 0000000035642 | 12/09/2022 | 12/09/2022 | Livre | ||||||
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 12/09/2022 | 41989 | 658.8 GAL | 0000000036840 | 03/27/2023 | 12/09/2022 | Livre |
