Le senior marketing : (notice n° 58834)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01072nam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0003512601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221226160126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080212s2007 fr 000 fre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100502424 (br.) : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDM |
| Language of cataloging | fre |
| Modifying agency | QMBND |
| Description conventions | rda |
| 082 05 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800944 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tréguer, Jean-Paul |
| 9 (RLIN) | 214764 |
| 245 13 - TITLE STATEMENT | |
| Title | Le senior marketing : |
| Remainder of title | vendre et communiquer aux générations de plus de 50 ans / |
| Statement of responsibility, etc | Jean-Paul Tréguer ; préface de Robert Rochefort. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4ème édition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Paris : |
| Name of publisher, distributor, etc | Dunod, |
| Date of publication, distribution, etc | 2007. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Paris : |
| Name of producer, publisher, distributor, manufacturer | Dunod, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2007]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 183 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Fonctions de l'entreprise. |
| Name of part/section of a work | Marketing, communication |
| 9 (RLIN) | 214765 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consommateurs d'âge moyen |
| Geographic subdivision | France |
| 9 (RLIN) | 214766 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consommateurs âgés |
| Geographic subdivision | France |
| 9 (RLIN) | 214767 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Cibles (Marketing) |
| Geographic subdivision | France |
| 9 (RLIN) | 214768 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | France |
| 9 (RLIN) | 214769 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 12/26/2022 | 2572 | 658.800944 TRE | 0000000035435 | 12/26/2022 | 12/26/2022 | Livre |
