IMIST


Le senior marketing : (notice n° 58834)

000 -LEADER
fixed length control field 01072nam a2200301 i 4500
001 - CONTROL NUMBER
control field 0003512601
003 - CONTROL NUMBER IDENTIFIER
control field IMIST
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221226160126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080212s2007 fr 000 fre
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782100502424 (br.) :
040 ## - CATALOGING SOURCE
Original cataloging agency SDM
Language of cataloging fre
Modifying agency QMBND
Description conventions rda
082 05 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800944
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tréguer, Jean-Paul
9 (RLIN) 214764
245 13 - TITLE STATEMENT
Title Le senior marketing :
Remainder of title vendre et communiquer aux générations de plus de 50 ans /
Statement of responsibility, etc Jean-Paul Tréguer ; préface de Robert Rochefort.
250 ## - EDITION STATEMENT
Edition statement 4ème édition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Paris :
Name of publisher, distributor, etc Dunod,
Date of publication, distribution, etc 2007.
264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice
Place of production, publication, distribution, manufacture Paris :
Name of producer, publisher, distributor, manufacturer Dunod,
Date of production, publication, distribution, manufacture, or copyright notice [2007].
300 ## - PHYSICAL DESCRIPTION
Extent xi, 183 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code nc
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Fonctions de l'entreprise.
Name of part/section of a work Marketing, communication
9 (RLIN) 214765
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consommateurs d'âge moyen
Geographic subdivision France
9 (RLIN) 214766
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consommateurs âgés
Geographic subdivision France
9 (RLIN) 214767
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cibles (Marketing)
Geographic subdivision France
9 (RLIN) 214768
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision France
9 (RLIN) 214769
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Livre
Exemplaires
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion 12/26/2022 2572   658.800944 TRE 0000000035435 12/26/2022 12/26/2022 Livre
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