IMIST


La communication externe des entreprises / (notice n° 59288)

000 -LEADER
fixed length control field 01840cam a2200349 i 4500
001 - CONTROL NUMBER
control field 229934676
003 - CONTROL NUMBER IDENTIFIER
control field IMIST
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230207123000.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180905t20182018fr ###frb 001 0 fre d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782100774852 (br)
040 ## - CATALOGING SOURCE
Original cataloging agency ABES
Language of cataloging fre
Description conventions rda
Modifying agency IMIST
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title fre
Source of code 639-2
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Edition number 22
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Libaert, Thierry.
Relator code aut.
Relator term Auteur
9 (RLIN) 216960
245 13 - TITLE STATEMENT
Title La communication externe des entreprises /
Statement of responsibility, etc Thierry Libaert, Marie-Hélène Westphalen.
250 ## - EDITION STATEMENT
Edition statement 5e édition.
264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice
Place of production, publication, distribution, manufacture Malakoff :
Name of producer, publisher, distributor, manufacturer Dunod,
Date of production, publication, distribution, manufacture, or copyright notice DL 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 130 pages ;
Dimensions 18 cm.
336 ## - CONTENT TYPE
Content Type Code txt
Source rdacontent
Content Type Term text
337 ## - MEDIA TYPE
Media Type Code n
Source rdamedia
Media Type Term unmediated
338 ## - CARRIER TYPE
Carrier Type Code nc
Source rdacarrier
Carrier Type Term volume
490 0# - SERIES STATEMENT
Series statement Les topos : le savoir en 2 mots
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliographie, [1] pages Index.
520 ## - SUMMARY, ETC.
Summary, etc La 4e de couv. indique : "Comment les entreprises se font-elles connaître auprès de leurs différents publics ? Quels sont les outils et les stratégies de communication externe ? Ce livre présente l'essentiel des techniques utilisées pour toutes les formes de communication externe : la communication visuelle ; les relations presse ; la communication financière ; la communication de crise ; le mécénat et le sponsoring ; la publicité ; la communication digitale. Entièrement mise à jour, cette 5e édition, augmentée de compléments en ligne, propose des définitions claires et précises et offre de nombreux exemples tirés de l'actualité."
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entreprises
General subdivision Relations publiques
Geographic subdivision France.
Source of heading or term ram
9 (RLIN) 216962
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicité
Geographic subdivision France.
Source of heading or term ram
9 (RLIN) 217195
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication en marketing
Geographic subdivision France.
Source of heading or term ram
9 (RLIN) 216961
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business enterprises
General subdivision Public relations
Geographic subdivision France.
Source of heading or term lc
9 (RLIN) 217196
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Westphalen, Marie-Hélène.
Relator code aut.
Relator term Auteur
9 (RLIN) 214410
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Livre
Exemplaires
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion 02/07/2023 41596   658.45 LIB 0000000037267 02/07/2023 02/07/2023 Livre
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