La communication externe des entreprises / (notice n° 59288)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01840cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 229934676 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230207123000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180905t20182018fr ###frb 001 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100774852 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | rda |
| Modifying agency | IMIST |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Source of code | 639-2 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Edition number | 22 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Libaert, Thierry. |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 216960 |
| 245 13 - TITLE STATEMENT | |
| Title | La communication externe des entreprises / |
| Statement of responsibility, etc | Thierry Libaert, Marie-Hélène Westphalen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5e édition. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Malakoff : |
| Name of producer, publisher, distributor, manufacturer | Dunod, |
| Date of production, publication, distribution, manufacture, or copyright notice | DL 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 130 pages ; |
| Dimensions | 18 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nc |
| Source | rdacarrier |
| Carrier Type Term | volume |
| 490 0# - SERIES STATEMENT | |
| Series statement | Les topos : le savoir en 2 mots |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographie, [1] pages Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | La 4e de couv. indique : "Comment les entreprises se font-elles connaître auprès de leurs différents publics ? Quels sont les outils et les stratégies de communication externe ? Ce livre présente l'essentiel des techniques utilisées pour toutes les formes de communication externe : la communication visuelle ; les relations presse ; la communication financière ; la communication de crise ; le mécénat et le sponsoring ; la publicité ; la communication digitale. Entièrement mise à jour, cette 5e édition, augmentée de compléments en ligne, propose des définitions claires et précises et offre de nombreux exemples tirés de l'actualité." |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entreprises |
| General subdivision | Relations publiques |
| Geographic subdivision | France. |
| Source of heading or term | ram |
| 9 (RLIN) | 216962 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicité |
| Geographic subdivision | France. |
| Source of heading or term | ram |
| 9 (RLIN) | 217195 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication en marketing |
| Geographic subdivision | France. |
| Source of heading or term | ram |
| 9 (RLIN) | 216961 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business enterprises |
| General subdivision | Public relations |
| Geographic subdivision | France. |
| Source of heading or term | lc |
| 9 (RLIN) | 217196 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westphalen, Marie-Hélène. |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 214410 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 02/07/2023 | 41596 | 658.45 LIB | 0000000037267 | 02/07/2023 | 02/07/2023 | Livre |
