Communication / (notice n° 59290)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01987cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19244381X |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230207124022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160411t20162016fr a###grb 001 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100741717 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Source of code | 639-2 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Séror, Georges |
| Dates associated with a name | (19..-....). |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 217198 |
| 245 10 - TITLE STATEMENT | |
| Title | Communication / |
| Statement of responsibility, etc | Georges Séror. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Paris : |
| Name of producer, publisher, distributor, manufacturer | Dunod, |
| Date of production, publication, distribution, manufacture, or copyright notice | DL 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,287 pages : |
| Other physical details | illustration ; |
| Dimensions | 19 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nc |
| Source | rdacarrier |
| Carrier Type Term | volume |
| 490 0# - SERIES STATEMENT | |
| Series statement | Aide-mémoire |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographie pages 279-280. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Cet aide-mémoire vous permettra d’assimiler toutes les notions indispensables de la communication et du digital, et de répondre aux questions suivantes Quels sont les différents types de communication Quel rôle joue la marque et comment définir son identité visuelle ? Quelles sont les sources de créativité et les références auxquelles faire appel ? Quel support choisir pour atteindre sa cible ? Quelles sont les caractéristiques des différents médias ? Quelles sont les règles à respecter pour concevoir, reproduire et diffuser un message ? Cet ouvrage détaille et explique les grands principes à connaître pour réaliser un projet de communication, depuis sa naissance jusqu’à la production des supports. De nombreux exemples illustrent les concepts pour être opérationnel. [Source : d'après la 4e de couverture] |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication en marketing. |
| Source of heading or term | ram |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication dans les organisations. |
| Source of heading or term | ram |
| 9 (RLIN) | 29233 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Stratégie de marque. |
| Source of heading or term | ram |
| 9 (RLIN) | 217078 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicité. |
| Source of heading or term | ram |
| 9 (RLIN) | 214408 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 02/07/2023 | 41571 | 659.1 SER | 0000000037265 | 02/07/2023 | 02/07/2023 | Livre |
