La boîte à outils de la stratégie digitale omnicanale : (notice n° 60039)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02228cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 202400964 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230327150656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170622t20172017fr a###grb 000 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100755318 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | rda |
| Modifying agency | IMIST |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Language code of summary or abstract/overprinted title or subtitle | fre |
| -- | eng |
| Source of code | 639-2 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Headley, Catherine. |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218600 |
| 245 13 - TITLE STATEMENT | |
| Title | La boîte à outils de la stratégie digitale omnicanale : |
| Remainder of title | avec 11 vidéos d'approfondissement / |
| Statement of responsibility, etc | Catherine Headley, Catherine Lejealle. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Malakoff : |
| Name of producer, publisher, distributor, manufacturer | Dunod, |
| Date of production, publication, distribution, manufacture, or copyright notice | DL 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 pages : |
| Other physical details | illustration, couverture illustrée en couleurs ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nc |
| Source | rdacarrier |
| Carrier Type Term | volume |
| 490 0# - SERIES STATEMENT | |
| Series statement | La Boîte à outils. Compétences transversales |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographie et liste de sites Internet p.192. Glossaire. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Comment digitaliser son marketing et sa communication ? Quels leviers d'acquisition utiliser pour étendre son reach et optimiser son référencement naturel ? Comment convertir autour du brand content et de l'inbound marketing ? Comment travailler avec les nouveaux influenceurs et les youtubeurs ? Comment mobiliser sa communauté et la faire s'engager ? Découvrez 55 outils pour concevoir et mettre en place la stratégie digitale omnicanale adaptée à votre cible et à votre business. Chaque outil est traité de façon visuelle sur 2 ou 4 pages par un schéma de synthèse, l'essentiel en français et en anglais, les objectifs, le contexte d'utilisation, des conseils méthodologiques, les avantages et les précautions à prendre. Des cas d'entreprises viennent approfondir certains outils." [Source : 4e de couv.] |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing stratégique. |
| Source of heading or term | ram |
| 9 (RLIN) | 21655 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing digital. |
| Source of heading or term | ram |
| 9 (RLIN) | 33581 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Multicanal (gestion). |
| Source of heading or term | ram |
| 9 (RLIN) | 218601 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lejealle, Catherine. |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218602 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 03/27/2023 | 41988 | 658.872 HEA | 0000000036841 | 03/27/2023 | 03/27/2023 | Livre |
