Marketing du tourisme : (notice n° 60056)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01550cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 226451550 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230328122134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180430t20182018fr fa##frb 001 0 fre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100776474 (br) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100780990 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | rda |
| Modifying agency | IMIST |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Source of code | 639-2 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Edition number | 22 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4/791/0688 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frochot, Isabelle |
| Dates associated with a name | (19..-....). |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218634 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing du tourisme : |
| Remainder of title | construire une stratégie efficace / |
| Statement of responsibility, etc | Isabelle Frochot, Patrick Legohérel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4e édition. |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Malakoff : |
| Name of producer, publisher, distributor, manufacturer | Dunod, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii-311 pages-[8] pages de planches) : |
| Other physical details | illustration en noir et en couleurs, couverture illustrée en couleur; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nc |
| Source | rdacarrier |
| Carrier Type Term | volume |
| 490 0# - SERIES STATEMENT | |
| Series statement | Marketing - communication |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliographie pages 307-[312]. Notes bibliographiques et liste de sites Internet. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Une vision globale du marketing pour s'adapter aux spécificités du secteur du tourisme. Le point sur les fondements de l'industrie touristique, le marketing relationnel et les stratégies touristiques, la communication et la gestion des crises, assorti d'exemples et de cas français et internationaux." Electre 2018 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourisme |
| General subdivision | Marketing |
| -- | Manuels d'enseignement supérieur. |
| Source of heading or term | ram |
| 9 (RLIN) | 218635 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Legohérel, Patrick |
| Dates associated with a name | (19..-....). |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218636 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 03/28/2023 | 41985 | 658.804 FRO | 0000000036832 | 03/28/2023 | 03/28/2023 | Livre |
