IMIST


Marketing du tourisme : (notice n° 60056)

000 -LEADER
fixed length control field 01550cam a2200325 i 4500
001 - CONTROL NUMBER
control field 226451550
003 - CONTROL NUMBER IDENTIFIER
control field IMIST
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230328122134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180430t20182018fr fa##frb 001 0 fre d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782100776474 (br)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782100780990
040 ## - CATALOGING SOURCE
Original cataloging agency ABES
Language of cataloging fre
Description conventions rda
Modifying agency IMIST
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title fre
Source of code 639-2
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Edition number 22
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4/791/0688
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Frochot, Isabelle
Dates associated with a name (19..-....).
Relator code aut.
Relator term Auteur
9 (RLIN) 218634
245 10 - TITLE STATEMENT
Title Marketing du tourisme :
Remainder of title construire une stratégie efficace /
Statement of responsibility, etc Isabelle Frochot, Patrick Legohérel.
250 ## - EDITION STATEMENT
Edition statement 4e édition.
264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice
Place of production, publication, distribution, manufacture Malakoff :
Name of producer, publisher, distributor, manufacturer Dunod,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent viii-311 pages-[8] pages de planches) :
Other physical details illustration en noir et en couleurs, couverture illustrée en couleur;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content Type Code txt
Source rdacontent
Content Type Term text
337 ## - MEDIA TYPE
Media Type Code n
Source rdamedia
Media Type Term unmediated
338 ## - CARRIER TYPE
Carrier Type Code nc
Source rdacarrier
Carrier Type Term volume
490 0# - SERIES STATEMENT
Series statement Marketing - communication
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliographie pages 307-[312]. Notes bibliographiques et liste de sites Internet. Index.
520 ## - SUMMARY, ETC.
Summary, etc "Une vision globale du marketing pour s'adapter aux spécificités du secteur du tourisme. Le point sur les fondements de l'industrie touristique, le marketing relationnel et les stratégies touristiques, la communication et la gestion des crises, assorti d'exemples et de cas français et internationaux." Electre 2018
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourisme
General subdivision Marketing
-- Manuels d'enseignement supérieur.
Source of heading or term ram
9 (RLIN) 218635
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Legohérel, Patrick
Dates associated with a name (19..-....).
Relator code aut.
Relator term Auteur
9 (RLIN) 218636
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Livre
Exemplaires
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion 03/28/2023 41985   658.804 FRO 0000000036832 03/28/2023 03/28/2023 Livre
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