Aide-mémoire de marketing digital / (notice n° 60183)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02131cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 202753956 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230410134817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170703t20172017fr a g b 000 0 fre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100758500 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Source of code | 639-2 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lejealle, Catherine. |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218602 |
| 245 10 - TITLE STATEMENT | |
| Title | Aide-mémoire de marketing digital / |
| Statement of responsibility, etc | Catherine Lejealle, Thierry Delecolle. |
| 264 ## - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (XI-256 p.) : |
| Other physical details | ill., tabl. ; |
| Dimensions | 19 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | isbdmedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nga |
| Source | RDAfrCarrier |
| Carrier Type Term | volume |
| 490 1# - SERIES STATEMENT | |
| Series statement | Aide-mémoire |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr. et liste de sites Internet p. 253-256. Glossaire. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Cet aide-mémoire vous permettra d'assimiler toutes les notions indispensables du marketing digital : la construction de site web (sitemap, footer, header, landing page...) ; les leviers d'acquisition (search, référencement naturel ou SEO, SEA, display, affiliation) ; la conversion (brand content, inbound marketing) ; la communication digitale (eRP, blogueurs) et l'engagement (like, share, UGC...) ; la digitalisation du point de vente et l'expérience omnicanale 360°. Cet ouvrage permet de comprendre comment le digital révolutionne la demande et l'environnement (pure player, place de marché...) et comment les marques peuvent en tirer parti pour apporter une meilleure expérience consommateur et créer de la valeur. De nombreux exemples de problématiques clients et de leur résolution permettent de conclure sur les bonnes pratiques à adopter." [Source : 4e de couv.] |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing digital. |
| Source of heading or term | ram |
| 9 (RLIN) | 33581 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Multicanal (gestion). |
| Source of heading or term | ram |
| 9 (RLIN) | 218601 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Delécolle, Thierry |
| Dates associated with a name | (1978-....). |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218952 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 04/10/2023 | 42023 | 658.872 LEJ | 0000000036786 | 04/10/2023 | 04/10/2023 | Livre |
