M-commerce : (notice n° 60194)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02232cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19614762X |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230410145230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161025t20162016fr a g b 000 0 fre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782100749737 (br) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ABES |
| Language of cataloging | fre |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| Source of code | 639-2 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pires, Thierry. |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218984 |
| 245 10 - TITLE STATEMENT | |
| Title | M-commerce : |
| Remainder of title | construire et piloter sa stratégie commerciale sur mobile / |
| Statement of responsibility, etc | Thierry Pires, Emmanuelle Stioui ; [préface de Jérôme Stioui,...]. |
| 264 ## - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 vol. (VII-229 p.) : |
| Other physical details | ill., tabl., couv. ill. en coul. ; |
| Dimensions | 22 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Code | txt |
| Source | rdacontent |
| Content Type Term | text |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | rdamedia |
| Media Type Term | unmediated |
| 337 ## - MEDIA TYPE | |
| Media Type Code | n |
| Source | isbdmedia |
| Media Type Term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier Type Code | nga |
| Source | RDAfrCarrier |
| Carrier Type Term | volume |
| 490 1# - SERIES STATEMENT | |
| Series statement | Commercial |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliogr. et liste de sites internet p. 218-221. Notes bibliogr. en bas de pages. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | La 4e de couverture indique : "Comment construire et piloter efficacement sa stratégie de vente grâce au mobile ? Quels sont les facteurs clés de succès dans le commerce mobile ? Comment choisir entre site mobile et application ? Ou faut-il combiner les deux ? Quelles sont les stratégies commerciales « mobile-to-store » pertinentes et efficaces à mettre en place pour générer du trafic en magasin et booster son chiffre d’affaires ? Comment une expérience utilisateur enrichie et une ergonomie irréprochable permettent-elles d’augmenter ses ventes sur mobile ? Comment s’appuyer sur les campagnes CRM mobiles pour adresser « le bon message à la bonne personne au bon moment au bon endroit » en vue de fidéliser ses clients ? Quels indicateurs clés de performance utiliser pour mesurer le ROI d’une campagne mobile marketing ? Que nous apprennent les plus belles réussites du m-commerce en France ?" |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing mobile. |
| Source of heading or term | ram |
| 9 (RLIN) | 218985 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relations avec la clientèle. |
| Source of heading or term | ram |
| 9 (RLIN) | 201297 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Planification stratégique. |
| Source of heading or term | ram |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations . |
| Source of heading or term | lc |
| 9 (RLIN) | 218986 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| Source of heading or term | lc |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stioui, Emmanuelle. |
| Relator code | aut. |
| Relator term | Auteur |
| 9 (RLIN) | 218987 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stioui, Jérôme. |
| Relator code | aui. |
| Relator term | Préface |
| 9 (RLIN) | 218988 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 04/10/2023 | 42049 | 658.872 PIR | 0000000036790 | 04/10/2023 | 04/10/2023 | Livre |
