Rédiger un plan marketing aligné à la stratégie d'entreprise / (notice n° 60289)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00966cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1139172883 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IMIST |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230419100423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170901s2017 gw ||||| |||| 00||||fre |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786202263528 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6202263520 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | 1240 |
| Language of cataloging | fre |
| Transcribing agency | DE-101 |
| Modifying agency | 9999 |
| -- | IMIST |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| ISO country code | XA-DE-SL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Teje, Gaétan |
| Relator term | Auteur |
| Relator code | aut |
| 9 (RLIN) | 217852 |
| 245 10 - TITLE STATEMENT | |
| Title | Rédiger un plan marketing aligné à la stratégie d'entreprise / |
| Statement of responsibility, etc | Gaétan Teje |
| 250 ## - EDITION STATEMENT | |
| Edition statement | seconde édition |
| 264 #1 - Production, Publication, Distribution, Manufacture, and Copyright Notice | |
| Place of production, publication, distribution, manufacture | Saarbrücken: |
| Name of producer, publisher, distributor, manufacturer | Éditions universitaires européennes, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 285 pages |
| 336 ## - CONTENT TYPE | |
| Content Type Term | Text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing stratégique |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Plan Marketing |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Planification stratégique |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Stratégie d'entreprise |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Livre |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 04/19/2023 | 42009 | 658.802 TEJ | 0000000036596 | 04/19/2023 | 04/19/2023 | Livre |
