IMIST


Engage! (notice n° 6522)

000 -LEADER
fixed length control field 02450cam a2200313' 4500
001 - CONTROL NUMBER
control field UNI0000449
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161122165155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141216s2011 us a b 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118003763 (pbk.)
Cancelled/invalid ISBN 9781118072837 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118003764 (pbk.)
Cancelled/invalid ISBN 9781118072813 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781118072790 (ebk.)
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions rda
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Solis, Brian.
245 #0 - TITLE STATEMENT
Title Engage!
Remainder of title the complete guide for brands and businesses to build, cultivate, and measure success in the new web
Statement of responsibility, etc Brian Solis.
250 ## - EDITION STATEMENT
Edition statement Rev. & updated.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J.
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc [2011]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc copyright 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 316 pages
Other physical details illustrations
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note "The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is? "--
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
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        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   19483   658.872 SOL 0000000022312 11/22/2016 11/22/2016 Livre
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