Engage! (notice n° 6522)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02450cam a2200313' 4500 |
| 001 - CONTROL NUMBER | |
| control field | UNI0000449 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161122165155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141216s2011 us a b 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118003763 (pbk.) |
| Cancelled/invalid ISBN | 9781118072837 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118003764 (pbk.) |
| Cancelled/invalid ISBN | 9781118072813 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781118072790 (ebk.) |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | IMIST |
| Description conventions | rda |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solis, Brian. |
| 245 #0 - TITLE STATEMENT | |
| Title | Engage! |
| Remainder of title | the complete guide for brands and businesses to build, cultivate, and measure success in the new web |
| Statement of responsibility, etc | Brian Solis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. & updated. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | [2011] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | copyright 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 316 pages |
| Other physical details | illustrations |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is? "-- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| General subdivision | Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online social networks |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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| La bibliothèque des Sciences Juridiques, Economiques et de Gestion | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 19483 | 658.872 SOL | 0000000022312 | 11/22/2016 | 11/22/2016 | Livre |
