IMIST


Ingredient branding : (notice n° 9416)

000 -LEADER
fixed length control field 01546nam a2200289 u 4500
001 - CONTROL NUMBER
control field UNI0000326
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161123115347.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130725s2010 XX eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3642042139 (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783642042133 (hardcover)
040 ## - CATALOGING SOURCE
Original cataloging agency DCLC
040 ## - CATALOGING SOURCE
Modifying agency IMIST
Description conventions AFNOR
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler,, Philip.
245 #0 - TITLE STATEMENT
Title Ingredient branding :
Remainder of title making the invisible visible
Statement of responsibility, etc Philip Kotler, Waldemar Pfoertsch.
250 ## - EDITION STATEMENT
Edition statement 2010th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [S.l.]
Name of publisher, distributor, etc Springer
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 413 p.
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Economics
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pfoertsch,, Waldemar.
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        La bibliothèque des Sciences Juridiques, Economiques et de Gestion La bibliothèque des Sciences Juridiques, Economiques et de Gestion   20587   658.827 KOT 0000000018614 11/23/2016 11/23/2016 Livre
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