Public relations leaders as sensemakers :
Détails physiques : xxv, 336 pages ; 24 cm ISBN :9780415710923 (paperback); 9780415710916 (hardback).
Sujet(s) :
Public relations consultants.
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Public relations firms.
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Public relations.
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Leadership.
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LANGUAGE ARTS & DISCIPLINES / Communication Studies.
Ressources en ligne :
| Type de document | Site actuel | Cote | Statut | Date de retour prévue | Code à barres | Réservations |
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| Livre | La bibliothèque des Sciences Juridiques, Economiques et de Gestion | 659.2 BER (Parcourir l'étagère) | Disponible | 0000000030777 |
Total des réservations: 0
Survol La bibliothèque des Sciences Juridiques, Economiques et de Gestion Étagères Fermer l'étagère
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| 659.144 JAN Understanding sponsored search | 659.144 MER Publicité digitale / | 659.15 RUX Publicité et Produit | 659.2 BER Public relations leaders as sensemakers : | 659.2 CAL Réussir ses relations presse : comprendre les nouveaux médias, rédiger un communiqué de presse, contacter un journaliste, évaluer les retombées presse / | 659.2 DOO Reputation management | 659.2 ELS Organizational perception management |
Includes bibliographical references and index.
"Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development"--


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